Unwrapping Analytics

Initiating a big data project can be overwhelming. It’s not just one more thing on your plate — it’s more like three plates spinning at once. Take step one and see how you can use big data to solve a problem by locating hidden patterns in large volumes of data. First, let’s figure out if […]

To use data analysis you need to acquire sufficient data that is relevant to the business need. Simply put, you need data on what works to promote your business, increase sales or reach other goals, and what stops it from growing. Sam, director of Admission at a mid-size university, is in charge of retaining students […]

Now it’s time to measure the problem against the data to set the desired performance. Basically, how much do you need to change the situation, relative to the current benchmark to reach the desired level of improvement? Sam, a director of Admissions at a mid-size university is in charge of retaining students. We have determined […]

You’ve measured the value of the data by defining your business need. You are on your way to using customer data to help to improve your progress to your end goal. We find out by comparing likelihood to value. Sam, a director of Admissions at a mid-size university, is in charge of retaining students. He […]

Think about data mining this way: you wouldn’t walk mindlessly around a large city and expect to end up seeing attractions you’d enjoy. You would plan it in advance and follow a map to get to your choices: museums, baseball park, or concert hall. Without planning, you could stumble across an interesting restaurant, but you […]