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USING BIG DATA

WHAT IS BIG DATA?

According to Forbes.com, “big data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis.”

BIG DATA INCLUDES:

  • Digital information from website views to social media posts
  • Sales to customers and contracts with clients
  • Financial records
  • Call centers and point of sale interactions

ONCE YOU START TACKLING BIG DATA YOU WILL:

  • Learn what you don’t know
  • Get inspired to resolve problems
  • Gain insights you gather to improve customer engagement strategies
  • Add value to your marketing and customer service efforts
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