John Ingram is available to talk about how big data can add value to marketing, no matter the size of your company or what role you play.

  • Educational conferences
  • Grant writing seminars
  • Business and non-profit associations

John presents case studies in which companies have embraced data and used it to their advantage.

From difficult data to details that deliver                                                                                                                                                            John Ingram supports colleges' and universities' financial aid managers as they track and analyze data. This allows them to tell prospective students what the college average net price is. It all came together when John conducted the IPEDS Student Financial Aid workshop with education data analysts on April 11, 2019. The how-to/hands-on workshop was hosted by the City University of New York in cooperation with the National Center for Education Statistics (NCES) and the Association for Institutional Research (AIR).

Using data to make decisions in higher education
On Nov. 5, 2018, John Ingram told college educators how they could turn data into useful information and positively impact how their students progress through college. John was a co-presenter at the Northeast Association for Institutional Research annual conference in Pittsburgh, PA, along with a team of data analysts from the Community College of Allegheny County. They spoke to a standing-room audience, sharing advanced benchmarks for decision making.

Can data make your office more efficient?
John Ingram revealed how education data providers and users could follow best practices for using and reporting data to improve office efficiences during a workshop for data analysts. Held on Nov. 3, 2018, in Pittsburgh, Pa., the program was offered in cooperation with the National Center for Education Statistics (NCES) and Association for Institutional Research (AIR). Ingram has been conducting these workshops across the U.S. for more than three years.


“Data can be your advocate,” says John.
"It is apolitical, objective, and convincing. With data on your side, you can move mountains – even if they started as molehills.”


John Ingram teaches institutional researchers in colleges and universities how to create or locate high-quality data and use it to make informed decisions. He works through the Association for Institutional Research (AIR) on these specific topics:

  • New IPEDS Keyholder (Integrated Postsecondary Education Data System)
  • Benchmarking
  • Institutional Research Best Practices
  • IPEDS Student Financial Aid
  • IPEDS Essentials
  • IPEDS Keyholder Efficiencies: Reducing the Reporting Burden