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John Ingram is available to talk about how big data can add value to marketing, no matter the size of your company or what role you play.

  • Educational conferences
  • Grant writing seminars
  • Business and non-profit associations

What Our Clients Are Saying:                                                                                                                                                                        "I have been at a couple of beginner workshops…and have to say this workshop was best by far. I especially liked the instructor had prepared a very organized step by step online instruction on getting started."

"Great energy, enthusiasm and knowledge. [The workshop] was also a great way to get practice with type of data we use."

"There was some great tips offered in this workshop and I am grateful for those takeaways."

John presents case studies in which companies have embraced data and used it to their advantage.

Getting Started with Tableau                                                                                                                                                                               When analyzing data, half the battle is explaining your amazing results to others. Tableau has become the go-to tool to visualize and share your results, quickly and easily, with clear, compelling graphs and charts. This workshop can help Tableau beginners get a firm foundation and greater understanding. It is also ideal for those who haven't yet purchased Tableau to help them understand all the benefits. Let's discuss your needs. Scheduling a face-to-face half-day workshop or just spending a few hours one-on-one might be best. To get started, contact me at

Drowning in IPEDS Reports? Grab onto this.                                                                                                                                                       IPEDS is a great tool for students trying to compare college and universities, and every institution wants to be sure its strong points are clearly represented. That's why higher ed institutional research teams spend so much time on their IPEDs profile. In September, I'm teaching an online course that will show them how to spend less time buried under piles of data for their IPEDS reports.

Keyholder Efficiencies: Reducing the Reporting Burden is for data providers with 10 to 24 months of experience. It teaches you how to clean data files, leverage data at your institution, use process management, reporting and benchmarking to streamline the entire process. It teaks about 10 to 12 hours to complete the self-paced curriculum. Registration is closed for September enrollment but the no cost course will be offered again in October.

Are you a data driven HR professional?                                                                                                                                                              John Ingram will be leading a free workshop for human resources professionals in higher education on Friday, August 23 in Atlanta, Ga. They will gain skills in compiling and submitting data for the mandatory IPEDS HR report. John aims to help them overcome these challenges: to use consistent data and to apply functional standard definitions. They will also discuss how to establish a culture to improve coordination between the data and those who use it. Institutional research and HR information systems professionals are also welcome. The workshop is sponsored by AIR and NCES. Learn more or register.

From difficult data to details that deliver                                                                                                                                                            John Ingram supports colleges' and universities' financial aid managers as they track and analyze data. This allows them to tell prospective students what the college average net price is. It all came together when John conducted the IPEDS Student Financial Aid workshop with education data analysts on April 11, 2019. The how-to/hands-on workshop was hosted by the City University of New York in cooperation with the National Center for Education Statistics (NCES) and the Association for Institutional Research (AIR).

Using data to make decisions in higher education
On Nov. 5, 2018, John Ingram told college educators how they could turn data into useful information and positively impact how their students progress through college. John was a co-presenter at the Northeast Association for Institutional Research annual conference in Pittsburgh, PA, along with a team of data analysts from the Community College of Allegheny County. They spoke to a standing-room audience, sharing advanced benchmarks for decision making.

Can data make your office more efficient?
John Ingram revealed how education data providers and users could follow best practices for using and reporting data to improve office efficiences during a workshop for data analysts. Held on Nov. 3, 2018, in Pittsburgh, Pa., the program was offered in cooperation with the National Center for Education Statistics (NCES) and Association for Institutional Research (AIR). Ingram has been conducting these workshops across the U.S. for more than three years.

“Data can be your advocate,” says John.
"It is apolitical, objective, and convincing. With data on your side, you can move mountains – even if they started as molehills.”


John Ingram teaches institutional researchers in colleges and universities how to create or locate high-quality data and use it to make informed decisions. He works through the Association for Institutional Research (AIR) on these specific topics:

  • New IPEDS Keyholder (Integrated Postsecondary Education Data System)
  • Benchmarking
  • Institutional Research Best Practices
  • IPEDS Student Financial Aid
  • IPEDS Essentials
  • IPEDS Keyholder Efficiencies: Reducing the Reporting Burden
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