John Ingram is available to talk about how big data can add value to marketing, no matter the size of your company or what role you play.

  • Educational conferences
  • Grant writing seminars
  • Business and non-profit associations
  • Educational conferences
  • Grant writing seminars
  • Business and non-profit associations

What Our Clients Are Saying:                                                  "I have been at a couple of beginner workshops…and have to say this workshop was best by far. I especially liked the instructor had prepared a very organized step by step online instruction on getting started."

"Great energy, enthusiasm and knowledge. [The workshop] was also a great way to get practice with type of data we use."

"There was some great tips offered in this workshop and I am grateful for those takeaways."


In-person IPEDS training is back!

While teaching virtually has been an interesting challenge, I can’t wait to return to in-person instruction at the 2022 AIR Forum, June 6 – 9 in Phoenix, AZ.

If you are a higher education IR professional eager to get back to networking and education, check out the pre-conference workshops starting June 5. At $25 for a half-day session, they are a great, inexpensive way to gain new skills and brush up on the latest data analysis tools. I’ll be leading three sessions.

IPEDS New Keyholder Workshop. If you are new to IPEDS data collection and reporting, this workshop will get you up to speed, so that you can contribute valuable information to your colleagues and university. (Sunday, June 5, 8 to 4 p.m.)

IPEDS Student Financial Aid. Everything you need to know to complete the IPEDS Student Financial Aid Survey, from an overview of financial aid concepts to how to create frozen data files from enrollment and financial aid systems. Learn how to leverage these files for internal reporting and benchmarking as well. (Monday, June 6, 8 - 11:30 a.m.)

IPEDS Human Resources. Especially for HR professionals who want to gain skills in compiling and submitting data for the mandatory IPEDS HR report. I’ll show you how to use consistent data, apply functional standard definitions, and improve coordination between the data and those who use it. (Monday, June 6, 12:30 to 4 p.m.)

The conference and workshops will be in the Phoenix Convention Center, a GBAC STAR™ Accredited Facility, which has redesigned its safety and cleaning protocols to ensure your safety and comfort.



“Data can be your advocate,” says John.
"It is apolitical, objective, and convincing. With data on your side, you can move mountains – even if they started as molehills.”


John Ingram teaches institutional researchers in colleges and universities how to create or locate high-quality data and use it to make informed decisions. He works through the Association for Institutional Research (AIR) on these specific topics:

  • New IPEDS Keyholder (Integrated Postsecondary Education Data System)
  • Benchmarking
  • Institutional Research Best Practices
  • IPEDS Student Financial Aid
  • IPEDS Essentials
  • IPEDS Keyholder Efficiencies: Reducing the Reporting Burden